The brief
APD's site was slowing them down: sluggish pages, inconsistent layouts, multi-step content updates, and information visitors could not find. A global audience was left with a mixed first impression and inquiries were not arriving. They needed a modern website that loaded fast, looked sharp on every device, and converted.
The work
The old site struggled on every front: slow pages, inconsistent design and messaging, cumbersome updates, hard-to-find information, and uneven performance across regions, all costing APD credibility, leads, and growth.
We designed a user-first site built on Next.js, React, TypeScript, and Tailwind: a streamlined journey from services to proof to contact, consistent branding, prominent proof points, optimised performance, and a content workflow the internal team can run without bottlenecks.
Pages load quickly, the story is clear, conversions rose, and a polished, consistent brand presence now reinforces APD's reputation worldwide.